The process of building coffee lover personas

A persona, in user-centered design and marketing is a fictional character created to represent a user type that might use … More

What do coffee lovers want?

Let’s understand it by mapping their journey. ☕☕☕ The study started with a secondary research to understand… Who are the people … More

And why you will need a cover? This is how it looks like. It comes in a well designed box … More

The two nodes of the squiggle are “THE PROBLEM” and “THE END PRODUCT”. My thought process comprises of a series … More

Defined by Stanford d.school in 2010 Empathize Why? Keeping the user in the forefront of mind is the most important … More

Why do need to document our design process?? Better workflow within the team Design documentation is a critical vehicle for keeping … More

The above model was developed by IDEO and propagated by Tim Brown. The model provides a graphic representation of a design process. The … More

Dictionary result for design/dɪˈzʌɪn/noun a plan or drawing produced to show the look and function or workings of a building, … More

What can you learn from this blog? If you are finding a place to learn how design and business may complement each other, follow … More